Sofvie
Sofvie is an Ontario-based company specializing in Information Technology and Web Services. Our team was entrusted by Sofvie to undertake a design project for a pair of personal trainers in the beginning phases of starting their business.
Timeline
Week 1: Introduction to clients, sketching, ideation
Week 2: Brand Identity & logo finalization
Week 3: User interviews & User Flow development
Week 4: Hi-Fidelity mockups
Roles
UX Designer
UI Designer
Graphic Designer
Revised copywriting for client
Week 1
During the first week our team met with Sofvie’s UX designer to introduce our client’s business, Nakoma Wellness. Because Nakoma Wellness is a personal training program, secondary research was crucial for our team. We needed to understand the biggest success of fitness companies in order to help Nakoma Wellness stand out against their many competitors.
Additionally, we were requested to make a logo for their brand with specific guidelines to follow. We started brainstorming sketches while trying to understand more about the brand’s identity.
Week 2
After showcasing moodboards, ideas, and logo sketches to the clients over Zoom, it was time to start building a strong identity for Nakoma Wellness.
Client had their own fonts they had initially wanted for their website. Although it was an ‘average’ looking font, it only came in one style and was not the most accessible to read.
Instead, we used Montserrat, a great match for their header, alongside Poppins for the body font. Poppins ended up fitting perfectly to what they were looking for: something clean and modern with a touch of personality!
The clients had 2 colors that were absolute ‘musts’ when it came to their palette. The teal and magenta did have some clashing issues but our team was able to utilize different shades to find a nice balance in between.
Logo Finalization
5
Women Interviewed
After many revisions of vector artwork, the clients were finally pleased with how it turned out. Utilizing their ultra-thin company symbol alongside a font that was still readable from a distance was our greatest challenge. Another challenge we faced was incorporating their desired script font without it feeling too crowded or different.
Week 3
Now that our team had a clearer understanding of Nakoma Wellness and their identity, the clients were ready to move towards user interviews and user flows for their website.
User Interviews
Before designing any of the UX for Nakoma Wellness, we interviewed 5 women. Some were preexisting customers of our client, while others were women within the demographic that were interested in getting into, or continuing their fitness journey. This interviews would serve as a basis for our user-centered designs.
11
Questions
30
Minutes Each
What we learned
Time Crunch: Working women, especially those with marriages and children, reported struggling with time constraints, making personal trainers and extensive fitness routines feel impractical.
Need for Personal Connection: These women emphasized the importance of personalized fitness solutions, seeking a sense of connection and understanding in their fitness journey.
Desire for Tangible Results: Many working moms expressed frustration at not seeing significant results from their previous fitness efforts, yearning for changes that align with their busy lives.
Comprehensive Resources: Women mentioned access to tailored training programs, nutrition guidance, and a overall rich resource library would be their ideal business to work with.
Community and Coaching: Integration with a supportive community, real-time coaching access, and previous client reviews.
Affordability and Flexibility: Clear pricing options, including free trials, with straightforward cancellation policies.
Sitemap & User Flows
Users begin their Nakoma Wellness journey on the welcoming homepage, where they're introduced to Nakoma's holistic fitness approach tailored for busy lives. They can explore personalized Program Packages, learn more about Nakoma's commitment to their well-being on the About page, and access a user portal for progress tracking, coaching, and a wealth of online resources, ensuring a user-friendly experience that supports their fitness goals.
The sitemap re-iterates the user flow in a more detailed manner.
Week 4
At the end of week 3 we finalized all the user flows with the clients and presented our research to them as well. With that done, we created hi-fidelity mockups of their website. Below are the designs that I created for the tea, then later the team based their designs off of the design system on the home page.
Challenges & Lessons Learned
Throughout this project, I encountered a series of rewarding challenges that not only tested my skills but also highlighted the importance of effective collaboration. I worked closely with clients who initially had uncertainties about their project goals, requiring me to adapt to evolving priorities. Additionally, clients were discerning and needed extra guidance to fully comprehend the user interview findings and their implications for user-centric solutions. The tight project timeline, along with the coordination needed among team members, was especially demanding, with approximately 3 hours a week dedicated to virtual meetings involving stakeholders, team members, the employer, and the intern. These frequent meetings were essential to align everyone's vision and ensure progress. Moreover, maintaining design consistency across various elements required meticulous attention to detail. Despite these challenges, I embraced each one with a focus on open communication, adaptability, and attention to measurable outcomes, resulting in a successful project delivery.