16 Tons Cafe - Instagram

16 Tons Cafe was my place of employment in 2021 where I worked as a barista and worked on social media. Although everybody had access to the Instagram account, posts made by other employees typically averaged 5-15 likes. I became very interested in working hard to get more traction on our Instagram. Posts I made typically averaged 20 to 40 likes without any paid boosts or promotions.

Any food or drinks featured below were also created by me for posts.